SenseIT
SenseIT
SenseIT
SenseIT
Client
Client
Client
Client
SenseIT
SenseIT
SenseIT
SenseIT
Year
Year
Year
Year
2025
2025
2025
2025
Designed a minimalist watch with the main concept being: "Time is meant to be sensed, not measured"
Designed a minimalist watch with the main concept being: "Time is meant to be sensed, not measured"
Designed a minimalist watch with the main concept being: "Time is meant to be sensed, not measured"




Overview
Overview
Overview
Overview
The goal of this project was to design a digital watch that stands as a stark contrast to the complex, feature-heavy smartwatches currently on the market. The objective was to create a timekeeping device focused on a single core principle: elegant minimalism. This involved stripping away all non-essential features and visual clutter to deliver a clean, simple, and highly readable interface that prioritizes form, function, and user experience above all else.
The goal of this project was to design a digital watch that stands as a stark contrast to the complex, feature-heavy smartwatches currently on the market. The objective was to create a timekeeping device focused on a single core principle: elegant minimalism. This involved stripping away all non-essential features and visual clutter to deliver a clean, simple, and highly readable interface that prioritizes form, function, and user experience above all else.
The goal of this project was to design a digital watch that stands as a stark contrast to the complex, feature-heavy smartwatches currently on the market. The objective was to create a timekeeping device focused on a single core principle: elegant minimalism. This involved stripping away all non-essential features and visual clutter to deliver a clean, simple, and highly readable interface that prioritizes form, function, and user experience above all else.
The goal of this project was to design a digital watch that stands as a stark contrast to the complex, feature-heavy smartwatches currently on the market. The objective was to create a timekeeping device focused on a single core principle: elegant minimalism. This involved stripping away all non-essential features and visual clutter to deliver a clean, simple, and highly readable interface that prioritizes form, function, and user experience above all else.
Client
Client
Client
Client
SenseIT
SenseIT
SenseIT
SenseIT
Industry
Industry
Industry
Industry
Accessories
Accessories
Accessories
Accessories
Service
Service
Service
Service
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Digital Design
Digital Design
Digital Design
Digital Design
Product Design
Product Design
Product Design
Product Design
Content
Content
Content
Content
Duration
Duration
Duration
Duration
5 Weeks
5 Weeks
5 Weeks
5 Weeks




The Challenge
The Challenge
The Challenge
The Challenge
The primary challenge was to achieve a truly minimalistic design without sacrificing essential functionality or readability. The difficulty lay in deciding what to remove, not what to add. A watch's purpose is to tell time at a glance, and in a digital format, this requires carefully balancing negative space with legibility. The task was to make the watch feel intuitive and complete, rather than empty or unfinished, all while avoiding a single superfluous pixel or button. The design had to be both a tool and a clean aesthetic statement.
The primary challenge was to achieve a truly minimalistic design without sacrificing essential functionality or readability. The difficulty lay in deciding what to remove, not what to add. A watch's purpose is to tell time at a glance, and in a digital format, this requires carefully balancing negative space with legibility. The task was to make the watch feel intuitive and complete, rather than empty or unfinished, all while avoiding a single superfluous pixel or button. The design had to be both a tool and a clean aesthetic statement.
The primary challenge was to achieve a truly minimalistic design without sacrificing essential functionality or readability. The difficulty lay in deciding what to remove, not what to add. A watch's purpose is to tell time at a glance, and in a digital format, this requires carefully balancing negative space with legibility. The task was to make the watch feel intuitive and complete, rather than empty or unfinished, all while avoiding a single superfluous pixel or button. The design had to be both a tool and a clean aesthetic statement.
The primary challenge was to achieve a truly minimalistic design without sacrificing essential functionality or readability. The difficulty lay in deciding what to remove, not what to add. A watch's purpose is to tell time at a glance, and in a digital format, this requires carefully balancing negative space with legibility. The task was to make the watch feel intuitive and complete, rather than empty or unfinished, all while avoiding a single superfluous pixel or button. The design had to be both a tool and a clean aesthetic statement.




The Solution
The Solution
The Solution
The Solution
To solve this, the design focused on a "less is more" philosophy by completely removing the handles. The main concept behind the clocks is that "Time is meant to be sensed". You can quickly look at your SenseIT watch and know what time it is, you don't need fancy handles, extra layers of machinery or a bright LED display to get the information you need.
To solve this, the design focused on a "less is more" philosophy by completely removing the handles. The main concept behind the clocks is that "Time is meant to be sensed". You can quickly look at your SenseIT watch and know what time it is, you don't need fancy handles, extra layers of machinery or a bright LED display to get the information you need.
To solve this, the design focused on a "less is more" philosophy by completely removing the handles. The main concept behind the clocks is that "Time is meant to be sensed". You can quickly look at your SenseIT watch and know what time it is, you don't need fancy handles, extra layers of machinery or a bright LED display to get the information you need.
To solve this, the design focused on a "less is more" philosophy by completely removing the handles. The main concept behind the clocks is that "Time is meant to be sensed". You can quickly look at your SenseIT watch and know what time it is, you don't need fancy handles, extra layers of machinery or a bright LED display to get the information you need.




The Result
The Result
The Result
The Result
The new brand identity and innovative digital design significantly enhanced SenseIT market presence. The cohesive brand image resonated with their target audience, leading to increased customer loyalty and engagement.
The new brand identity and innovative digital design significantly enhanced SenseIT market presence. The cohesive brand image resonated with their target audience, leading to increased customer loyalty and engagement.
The new brand identity and innovative digital design significantly enhanced SenseIT market presence. The cohesive brand image resonated with their target audience, leading to increased customer loyalty and engagement.
The new brand identity and innovative digital design significantly enhanced SenseIT market presence. The cohesive brand image resonated with their target audience, leading to increased customer loyalty and engagement.












PORTFOLIO
PORTFOLIO
PORTFOLIO
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CHECK OUT SOME MORE
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HAVE A PROJECT
HAVE A PROJECT
HAVE A PROJECT
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IN MIND ?
IN MIND ?
IN MIND ?